Jane Margolies, "Book Publishers, Unbound at Last," New York Times, June 12, 2019, p. B6.
When Abrams Books recently moved to new offices in Lower Manhattan from its longtime home in Chelsea, it hired the consultants that companies typically calling for their expertise in audiovisual, m lighting temperature and ventilation needs, It also hired a library consultant, who identified the first and latest editions of almost every title the 70-year-old publisher had ever printed, which were then line up on towering oak shelves. The 10,000-volume library is the first thing visitors see when they enter the new workplace. That may sound musty, but Abrams was striving for a modern workplace. Designed by the architecture firm Spacesmith, the 41,0000-square-foot office has an open plan, m a spacious cafe and state-of-the-art technology.
COMMENT
In a redesigned publisher's headquarters, the first thing visitors see is an impressive library of all the books Abrams Books has published. The books serve as a kind of architectural decor that communicates the 70-year history of the company in a concrete way. The author of the article feels obliged to take a dig at a company "committed to print in a world going digital," and yet the publishing industry has stabilized and is even beginning to grow again. Maybe the world of reading has become as digital as it's going to get. When ebooks started to gain a foothold, librarians who never studied calculus believe that the trendline of digital publishing would keep going up until nobody read print any more. But in fact, not all curves are straight lines, and not all readers want ebooks.
Librarians may sneer at the decorative use of books, but a photo with the article shows just how effective this design strategy is. The library stacks are enticing-- they make you want to go in and browse. If Abrams were going to publish your book, they help you envision it on the shelves of a bookstore or library. It doesn't look musty at all. It looks kind of magical, like a place I'd be happy to work.
No comments:
Post a Comment